This two-week program, which has been successfully running for many years, focusing on “Strategic Business Development with Europe”, interestingly combines courses and real company case-studies along with extra-curricular activities.
Courses cover topics such as European Marketing, European Strategic Development, Cross cultural Management and Specifics of European Corporate Cultures.
The approach is strongly comparative.
More information:
http://iae.univ-lyon3.fr/international/formations-internationales/programmes-a-contenu-international/international-summer-business-program-lyon-france-307315.kjsp
